Filming commercial advertisements in the UAE requires obtaining the correct approvals to ensure compliance with the country’s regulations. The UAE is a popular filming destination, owing to its modern infrastructure, stunning landscapes and world-class facilities. However, whether a production is planned in Dubai or Abu Dhabi, or other emirates, obtaining a UAE film permit is mandatory for all professional shoots.
Without proper authorisation, productions risk fines, legal actions, or confiscation of equipment. This guide provides a step-by-step process to secure a film permit in the UAE, explaining the key authorities involved, required documents, and critical regulations.
Understanding Film Permits in the UAE
A film permit is an official authorisation granted by government bodies that allows production companies to legally shoot videos in public or private locations in the UAE, the process is strictly regulated to ensure public safety, respect privacy laws, and protect the country’s reputation.
Make your Dubai shoot successful by understanding the key details of location permits.
Each emirate has specific authorities responsible for issuing film permits:
- Dubai Film and TV Commission: Manages approvals for filming in Dubai and ensures productions comply with UAE laws.
- Abu Dhabi Film Commission: Handles applications for shooting in Abu Dhabi and supports local and international productions.
- Municipality and Other Government Authorities: Each emirate has local government offices that oversee filming permits for their respective areas.
Regardless of the emirates, production companies must follow strict guidelines and obtain additional approvals for certain locations, such as government offices, malls, and beaches.
Who needs a Film Permit?
A UAE Film permit is required for any professional video production, regardless of the scale or purpose. This includes:
- Advertising Agencies and Production Companies: Agencies filming TV commercials, digital ads, or promotional content must secure a permit, even for short productions. This includes corporate brands filming product advertisements or lifestyle commercials in outdoor locations.
- International Production Houses: Foreign film crews must obtain a Dubai filming permit or Abu Dhabi filming permit if they plan to shoot in the UAE. Many international brands choose Dubai and Abu Dhabi for their cinematic landscapes and modern infrastructure, but all productions require legal authorisation before filming begins.
- Freelancers and Independent Filmmakers: Freelancers capturing video content for commercial use such as branded content, influencer marketing or social media ads, must obtain a film permit if they are filming in public areas. Filming in private spaces also requires approval from property owners.
- Corporate and Media Teams: Businesses producing internal training videos, promotional reels, or public relations content must secure a UAE film permit, if they are filming outdoors. Even in controlled environments, obtaining permission ensures compliance with UAE regulations.
- Documentary and Online Media Crews: Journalists, YouTubers, and online content creators filming in public places for commercial or monetised content must apply for a permit. Without one, filming can be halted, and equipment may be confiscated.
Failure to obtain a film permit can lead to:
- Heavy fines or legal actions
- Confiscation of recording equipment
- Forced cancellation of the shoot
Avoid fines and stay compliant by mastering the rules & regulations for filming in UAE.
Step-by-step Process to Get a Film Permit
- Identify the Filming Location
Before applying for a Dubai film permit, the production team must determine where the shoot will take place. The UAE has diverse filming locations, including futuristic cityscapes, deserts, beaches, and historical sites. Different locations have specific regulations:
- Public Areas: Streets, parks, and beaches require standard film permits.
- Private Properties: Malls, hotel, and office buildings require additional approvals from property owners.
- Government Sites: Filming near government offices, airports, or military bases requires extra security clearances.
Understanding these location-specific requirements helps in planning the shoot efficiently.
- Submit a Film Permit Application
To obtain a Dubai filming permit, production companies must apply through the Dubai Film and TV Commission, while those filming in Abu Dhabi must go through Abu Dhabi Film Commission. Application must include:
- Script or Project Description: A brief overview of the commercial advertisement’s purpose.
- List of Crew Members and Equipment: Details of the personnel and filming gear being used.
- Shooting Schedule and Locations: Exact dates, times, and venues for the shoot.
- Trade Licence Copy: For production companies operating in the UAE.
The processing time varies based on the complexity of the shoot. Standard applications are usually approved within 3-7 business days, but additional applications (if any) may take longer.
- Obtain Location-Specific Approvals
Some locations require special permissions beyond a general film permit. These include:
- Shopping Malls and Hotels: Consent from property management is needed.
- Tourist Attractions and Landmarks: Filming near popular sites may require approval from tourism boards.
- Desert and Marine Locations: Environmental departments must clear shoots in protected areas.
Failure to secure the necessary approvals can lead to shoot cancellations or legal complications.
- Pay the Required Permit Fees
Permit costs depend on several factors, including location, production scale, and additional requirements such as road closures or drone usage. Fees typically cover:
- Application processing
- Security or police presence (if required)
- Location rental fees for private properties
Production teams should budget accordingly to avoid unexpected costs.
- Comply with UAE Filming Regulations
Once a film permit is granted, crews must strictly adhere to UAE filming laws, including:
- No Unauthorised Filming of Government or Military Sites: Shooting near restricted areas without permission is prohibited.
- Respecting Public Privacy and Cultural Sensitivities: Filming individuals without consent is not allowed.
- Avoiding Public Disruptions: Blocking roads, causing noise disturbances, or affecting pedestrian traffic requires special permissions.
Any violation can result in the revocation of the permit, fines, or legal action.
Important Considerations for a Smooth Filming Experience
- Apply for Permits in Advance: Film permit applications should be submitted at least one to two weeks before the scheduled shoot to avoid delays. Complex projects requiring multiple approvals may take longer.
- Work with Local Teams or Production Companies: International production houses benefit from partnering with UAE-based agencies who understand local regulations and can streamline the approval process.
- Secure Insurance for Large-Scale Shoots: Some locations require proof of public liability insurance to cover potential damages or accidents during filming.
- Understand Drone Filming Regulations: Filming with drones requires a separate permit from the UAE’s general civil aviation authority, along with approvals from local film commissions.
Conclusion
Securing a UAE Film Permit is a vital step for commercial advertising productions. By following the correct procedures, obtaining the necessary approvals, and ensuring compliance with UAE laws, production teams can execute high-quality shoots without legal complications. The UAE offers a dynamic backdrop for advertisements, and with proper planning, businesses can take full advantage of its diverse locations. To learn more, consult UAE Film Permit today to ensure a smooth and compliant filming experience.
